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Kingston Concerned About the LVEC
Currently known as the "KROCK Centre"
Formerly the "Kingston Regional Sports and Entertainment Centre" or KRSEC
Formerly the "Large Venue Entertainment Centre" or LVEC
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CKWS-TV February 6 2008

L-VEC Name Announced

February 6, 2008

KINGSTON CITY HALL'S BEST KEPT SECRET IS OUT IN THE OPEN.

THE SPORTS AND ENTERTAINMENT CENTRE NOW HAS A COMPANY NAME TO PUT ON THE BUILDING.

A LOCAL RADIO STATION OWNED BY JOHN WRIGHT -- WILL PAY 3.3 MILLION DOLLARS OVER 10 YEARS FOR THE EXCLUSIVE NAMING RIGHTS.

COUNCILLORS WERE UNANIMOUS IN APPROVING THE DEAL LATE LAST NIGHT, EVEN THOUGH SOME ARE CONCERNED THE BRIGHT LIGHTS COULD CAST A LONG SHADOW OVER THE OTHER MEDIA OUTLETS.

A WELL-KNOWN PLAYER ON THE LOCAL MEDIA SCENE NOW HAS A BIG BUILDING TO PLAY IN.

SECRECY WAS THE WORD AT COUNCIL.

EVEN POLITICIANS DIDN'T KNOW THE COMPANY THAT WANTED THE NAMING RIGHTS PACKAGE UNTIL THEY APPROVED IT...

AND IT TURNED OUT TO BE LOCAL RADIO STATION... 'K-ROCK'.

COUNCILLORS SUSPECTED IT WAS A MEDIA OUTLET... BUT THEY COULDN'T ASK SPECIFIC QUESTIONS ABOUT HOW IT WOULD IMPACT THE COMPETITION... A DECISION THAT STILL CONCERNS THIS COUNCILLOR.

MARK GERRETSEN

" IT RAISES THE QUESTION THAT ARE OTHER MEDIA OUTLETS, ESPECIALLY WITH ONES IN DIRECT COMPETITION WITH KROCK, GOING TO BE AS ENTHUSIASTIC ABOUT PROMOTING A VENUE THAT HAS THEIR COMPETITORS NAME ON IT."

TO SAY COMPETITORS LIKE CHUM AND CORUS, WHO RUN THEIR OWN RADIO STATIONS, ARE NOT ENTHUSIASTIC IS AN UNDERSTATEMENT... BUT THE NAMING RIGHTS WINNER IS TRYING TO STAY OUT OF THE FRAY.

JOHN WRIGHT OWNER, K-ROCK:

" I DON'T SHARE THE CONCERNS.

I THINK THIS IS GOOD FOR THE COMMUNITY. IT'S GOOD FOR US. IT'S GOOD FOR BUSINESS. IT'S GOING TO BE GOOD FOR THE OTHER MEDIA OUTLETS."

OR MAYBE NOT.

ALREADY, GREG HINTON, THE VICE PRESIDENT AND GM OF CHUM RADIO KINGSTON, HAS TOLD HIS ON-AIR ANNOUNCERS NOT TO REFER TO THE ENTERTAINMENT CENTRE AS "K-ROCK ANYTHING."... EVEN MOCKING THE BUILDING'S NEW TITLE -- AS THE 'KROCK POT"

CORUS KINGSTON HAS ISSUED A SIMILAR DIRECTIVE TO IT'S RADIO ANNOUNCERS.

NO HARD FEELINGS, BUT THEY SAY THE LAST THING KINGSTON'S CROWDED MEDIA MARKET WANTS TO DO IS TO MENTION THEIR COMPETITORS.

AND THAT POLICY COULD MEAN... NOT AIRING FUTURE ADVERTISEMENTS THAT PROMOTE ANY SHOWS PLAYING HERE.

IT CREATES THE VERY REAL POSSIBILITY - THAT TICKET SALES MAY BE HURT IN THE LONG RUN.

NEIL SHORTHOUSE:

"WE'LL CERTAINLY MAINTAIN AN OPEN RELATIONSHIP WITH ALL OF THE MEDIA PARTNERS. AND IF THEY WOULD LIKE TO DO BUSINESS WITH THE FACILITY THEN WE'D BE MORE THAN HAPPY TO HAVE THEM"

EVEN THOUGH HE DIDN'T TAKE PART IN THE VOTE, BECAUSE HE OWNS PROPERTY THAT KROCK LEASES, THE MAYOR SAYS MEDIA COMPETITORS SHOULD GET OVER IT.

MAYOR:

"WE'VE GOT TO FACE THE CHALLENGES WE'LL OVERCOME THEM I THINK EVERYONE WILL GET USED TO THE SITUATION AND MAKE APPROPRIATE ADJUSTMENTS."

IN THE NAMING RIGHTS GAME -- IT BOILS DOWN TO DOLLARS AND CENTS.

NEGOTIATORS SAY DEALS LIKE THIS DON'T COME TOGETHER UNLESS YOU OFFER EXCLUSIVE RIGHTS TO THE NAME.

BUT THAT DOESN'T MEAN THE COMPETITION HAS TO SAY IT -- OUT LOUD.

THE NEXT STEP IN THE NAMING PROCESS... IS PUBLIC CONSULTATION ON WHAT THE REST OF THE NAME WILL BE...

THE SUFFIX OF 'CENTRE' HAS BEEN BANDIED ABOUT... BUT 'PLACE'... FORUM, OR ARENA ARE ALL POSSIBILITIES.