Craig Huckerby for SooNews.ca
Sunday, February 3, 2008, 10:16AM
The group that wants the City to change the name of the the Sault Ste. Marie Steelback Centre to the Sault Memorial Gardens issued a release Sunday morning. Ironically on the single biggest sports corporate day of the year, Superbowl Sunday.
"Waiting for Steelback Costs Taxpayers Money" the release states.
The group known as the re-dedication committee is collecting names on a petition that they plan to deliver to council by the end of February. The group states that Sault Ste. Marie taxpayers have already lost $67,500 since the last cheque from Steelback Breweries bounced.
"Every day that our Sault Ste. Marie city council, on the advice of city staff, waits to see if Steelback Brewery will emerge from bankruptcy protection city taxpayers lose almost $400"
The group is concerned that the City is dragging its heels on the issue.
"That is real taxpayer money that could be used on driveway snow removal for the elderly that is instead being wasted while Steelback enjoys free publicity and beer sales from Bon Soo, John Mellencamp, and the OHL Allstars."
The group wants the city to act now, the release reads -
"So instead of our city councillors and city staff putting out misleading statements about how much having our proud Veteran memorializing, Greyhound honouring, Sault Ste. Marie identifying name Sault Memorial Gardens MIGHT cost, we suggest they find out, in writing, if Steelback Brewery plans on honouring their commitment to the taxpayers of Sault Ste. Marie."
If Steelback Brewery does continue to be the naming sponsor, the re-dedication group wants the city to revise the contract.
"if Steelback Brewery plans on paying the full $1.35 Million dollars then we, the people of Sault Ste. Marie, suggest that our city council DEMAND that Steelback Brewery add the permanent name ‘Sault Memorial Gardens’ in place of the word ‘Centre’ on the Steelback Centre" The group says.
"That’s the least Steelback could do for our city’s patience and free advertising over the past six months of waiting."
"If Steelback Brewery doesn’t agree to the name change then our city council should pursue legal action in the amount of the unpaid balance of the contract of over $1.2 Million dollars against the DIRECTORS of the Steelback Company who are personally responsible for the actions of their corporation."
"There is no corporate veil anymore" The release states.
Then we’ll be free and clear to sell the beer we want, get the corporate sponsor that we want… maybe RBC or MANZO or DIAGEO… and have the permanent name Sault Memorial Gardens back while having it fully paid for by the Steelback Directors during the next 10 year period.
So far the re-dedication group indicates they have close to 4,000 names on the petition, their goal is 10,000.